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Fashion for Rover and KitKat is a multimillion-dollar-a-year industry in the United States and, increasingly, we are buying coats to cover our pets’ coats and booties for their paws.
In fact, this is the midst of the pet fashion season, which began in October with spooky hound Halloween costumes, then in November outfits that could turn a dog into a turkey and, now, holiday outfits that transform a mere pup into a strapping, handsome reindeer.
Overall spending on pets is estimated to exceed $45 billion this year, according to the Greenwich, Conn.-based American Pet Products Association.
Pet duds are more than bejeweled collars and leashes for cats and dogs. But when it comes to haute couture, think dogs. Besides holiday costumes you have your choice of:
Crocheted trim sweaters for easy-chair pets
Hoodies for your teenage hound
Peek-a-boo heart-laced T-shirts for sexy dogs
Dresses for girlie dogs
Life jackets for dogs that can’t dog paddle
Bandanas for dogs that like to motorcycle or jog
Jewelry—but best to attach it to a bow or leash, not to the dog
Baseball jerseys for Sox and Cub-loving hot dogs
Backpacks, even, for dogs off to obedience school
The one thing you won’t need to buy for pets attending formal events: tails.
About The Author
Larry Green is an award-winning veteran of the publication industry with backgrounds in reporting, editing, advertising and new media. Most recently he was President and Publisher of Pioneer Press (2000-2009). Prior to that he served in a variety of positions at Pioneer’s parent company, the Sun-Times News Group, including executive editor of the Sun-Times and Vice President of Advertising and Marketing. His reporting career has taken him from the farm fields of the Midwest to the battlefields of Southeast Asia and the Middle East to the slopes of Mt. St. Helens to the corridors of the Illinois capital. He has also worked for the Detroit News, the Chicago Daily News in Chicago, Springfield and Vietnam and oversaw operations of the Los Angeles Times Midwest Bureau. He is a North Shore resident and a New Trier parent and a member of the North Shore Senior Center’s board of directors.